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.journalism

I write about sustainability, social innovation and development as well as natural health and parenting. I’ve been published in national publications including The Guardian, Positive News and Permaculture Magazine. 

Child & Infant Nutrition in Nigeria
Can biannual child health weeks be used to successfully distribute multi-nutrient powders?
Read on The Guardian
Reforming the money system
Reporting on Positive Money’s radical ideas to fix our monetary woes
Read on Positive News
How To Sustainably Retrofit Your Home
What we learned when my partner and I eco-retrofitted our Victorian terrace
Read in Permaculture Magazine
Eliminating fuel poverty
How the Energy Bill Revolution is taking its fight all the way to the top
Read on Positive News
mNutrition
Many mothers don’t have access to healthy foods, but almost all have access to a mobile
Read on The Guardian
Are banks getting better?
British banks insist they are doing their bit, but is it enough and should they do more?
Read on Ethical Corporation

.copywriting

I also write things for other people. I help social enterprises, small businesses and public bodies with everything from websites to straplines to case studies as well as social media and digital marketing.

GAIN Articles & Blog

I produced blog content, website copy and ghost articles for GAIN, a global development NGO, including this piece for the SSIR.

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No Tubes, Just Talent Advertorial

Regional body Invest Bristol & Bath commissioned me to write this advertorial for national publication The Drum.

Read Advertorial
Crowdfunding Strategy

I helped education charity IF This University is Free meet and exceed its £10,000 crowdfunding target.

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Sustainability Reporting Trends

Trend analysis for a big six energy provider on sustainability reporting trends.

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Kinesis Website

I did the website copy & messaging for this Sydney based environmental consultancy.

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Telling Your Sustainability Story

Sustainability communications playbook for Sydney based creative agency Bang.

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“It’s no exaggeration to say that Francesca revolutionised the way I describe and market my social enterprise. Her input to the IF project was invaluable, whether in the form of bringing clarity and new-found effervescence to our written messaging or setting the strategic direction of a wider communications plan. She is insightful, inspiring and very easy to work with” – If This University is Free, Charity

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“I have been working with Francesca for over 6 months and I am yet to come across a copywriter that is more capable or flexible as she is. In addition to her creative abilities, she also provides an invaluable strategic resource, particularly around corporate sustainability. Also, crucially , her turn around time is fantastic. I couldn’t recommend her more highly.” – Bang, Creative Agency

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“Francesca stepped in when our copywriter let us down at the last minute. She was an asset to the team, a pleasure to work with and made my job a lot easier. After just one meeting Francesca knew how to convey our ‘voice’ better than we did and wrote full copy for two websites in a very short space of time. I wouldn’t hesitate to recommend her.” – Complete IT, Consultancy

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.about me

Before going freelance in 2010, I studied politics and spent time working in research, investment and public policy. When not writing you’ll most likely find me either in the garden with my family or a Bristol coffee shop with the paper.

Photo of Francesca Wakefield

Work experience

2009-2010 : HM Treasury – Policy Advisor

2009 : Procurement Leaders – Research Analyst 

2008-2009 : Westhall Capital – Research Analyst

Education 

University of Nottingham – BA (Hons) Politics, 1st

Things I believe in 

Plain English – There’s just no need for anything else. 

Giving back – I give to several charities, volunteer for Breast Cancer Care and regularly work pro bono.

Sustainability – Because, as one famous British retailer so succinctly summed up, there is no Plan B. 

.say hello

If you’d like to find out more about working together drop me a line. I’m very friendly.

Email me

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