• Social+sustainable communications. Content. Strategy and storytelling. DIY digital marketing. Need something else? Just ask...
  • Take a deep breath, make yourself a cuppa and give me a ring. You'll be amazed at how easy producing great communications can be.

Hello there.

I help small businesses and social+sustainable organisations reach more people and do more good.

From strategy to storytelling to social media, if you think your communications could do more to support your work (and experience tells me that it can), then I feel pretty confident I can help. You can have a professional looking website, and a great social media strategy, and it needn’t cost you the earth.

Make complex ideas simple and good causes unforgettable by learning how to join the dots between your communications strategy, your social goals and what you want to achieve as an organisation. I can help you make your marketing work for you, instead of the other way around.

Francesca Wakefield

Francesca Wakefield

Francesca Wakefield

What I do

Content + Strategy + Storytelling

My speciality lies in joining the dots between seemingly disparate issues; helping you create clever policy, tell meaningful stories and develop sustainable strategies. With over 6 years of experience working in a communications, policy or research focused role, I have an eclectic and (I like to think) unique mix of experience and insight.

I’ve written for local and national publications, worked with creative design agencies and advised companies and governments on social media through to EU policy. Whether you’re a business, public body or non-profit, if you need help with something to do with communications, policy or sustainability, why not get in touch and see if I can help?


  • Copywriting

    Intelligent, creative & jargon-free words: naming, straplines, adverts, online, in print, whatever - wherever.

  • Insight + Ideas

    Creative, strategic and sustainable thinking for future-proofed strategy, clever policy and innovative projects.

  • Engagement

    Ideas and stories to excite your people, connect with your customers and learn from your stakeholders.

  • Sustainability Comms

    Have the conversations you want to have; communicating sustainability doesn’t need to be a battle.

  • Policy Development

    For public sector, non-profits, CSR or NGOs. Research, consult, negotiate, iterate. Then do it again.

  • Website copy + SEO

    21st century way finding: clear, compelling copy which is written for humans but readable by robots.

  • Editorial + Journalism

    Local & national published writer: features, interviews, news, reviews, op-ed’s and blogs – name your need.

  • Branding Advice

    Branding consultancy, tone of voice, propositions, ‘About Us’ pages, core messaging, audience analysis.

  • Content strategy

    A good content strategy makes it easy to keep your audience engaged with regular quality content.

  • Research + Reports

    Trend reports, surveys, market analysis, annual reports, white papers, communications audits.

  • Social Media

    Which ones to use, and how to use them properly. Profile set-up and social media management strategies.

  • Speeches + PR

    Press releases, speech writing, CEO statements and comments, press liaison and public relations advice.


The Business of Ideas, cityscape, high rise towers

The Business of Ideas

This post was originally published in The Ideas Arcade  Last week The Ideas Arcade was lucky enough to snag tickets to TEDxCardiff: the Welsh capital’s independently organised TED Talk extravaganza. As the mighty Yoda might say (we’ve been having a bit of a Star Wars renaissance recently)  - disappointed, we were not.

The Ideas Arcade

The Ideas Arcade

Cor, what a month. If I’m honest, what a year. It seems to have been a non-stop whirlwind, but I’m super excited to finally share the exciting news that I’ve launched a new online magazine about creativity, social innovation and sustainability called The Ideas Arcade.

Library books stacks

10 ideas to reinvent the library

Today is National Libraries Day. In Bristol, my local city library is organising speakers, musicians and installations to celebrate the day. But after years of funding cuts, closures and declining usage due to the rise of the internet, what is the future of the library? – does it even have one?

About Francesca

Francesca Wakefield

Writer. Editor. Ideasmith.

I know a lot of people say they ‘have a passion’ for this or that, but when I say I have a passion for social innovation and sustainability, I really do mean it. To me, there could be no better job than helping and inspiring people and organisations to find better ways to live, work and play.

I have over six years of experience working in communications, investment, research, CSR and public policy. I’ve written for local and national publications, worked with creative design agencies and advised companies and governments on subjects ranging from social media to EU policy.

I’m the founder & editor of online magazine and ideas hub, The Ideas Arcade, am an RSA Fellow and have a 1st class degree in politics. I’m a volunteering enthusiast, and am currently involved with several fantastic organisations including Breast Cancer Care, Macmillan and the Bristol Pound.

Taking photographs, climbing rocks and growing my own food makes me smile. I have (at least) 15 different types of tea on the shelf in my kitchen, and can never decide if I love the mountains or the ocean more.

I also love Marmite (condolences to the haters).

Nice things people have said about me:

“It’s no exaggeration to say that Francesca revolutionised the way I describe and market my social enterprise over the course of three phone calls. Her input to the IF project was invaluable, whether in the form of bringing clarity and new-found effervescence to our written messaging or setting the strategic direction of a wider communications plan. She is insightful, inspiring and very easy to work with. If you’re currently growing a small business, charitable project or social enterprise I would highly recommend giving Francesca a call.”

Jonny Munday – Co-Founder, The IF Project 

“Francesca’s expertise and advice has really helped us to communicate more clearly what Auntie Daisy is all about, allowing us to articulate the balance between our commercial and social aims.  She has helped us at all levels, from thinking strategically about what our brand represents, all the way to directly advising us on copy and messages.  Thanks Francesca!”

Matt Lill - Co-Founder, Auntie Daisy

Say hello

If you like the sound of what I’m about and think I might be able to help you, why not get in touch?

I’m super friendly and like nothing more than chatting through a new idea.

Any initial consultation in person or over the phone is always free of charge: so if for some reason you don’t think we can work together (unimaginable) you’re not obligated to anything.

Feel free to either use the form below, or by using the contact info to the right.

Francesca Wakefield

Ask for a free quote

Get in touch

+44 (0)7974 770049


 The Hamilton Hub | Hamilton House, 80 Stokes Croft, Bristol BS1 3QY