About

Francesca Wakefield

Writer. Editor. Ideasmith.

As well as being here to help you grow an amazing social+sustainable organisation, I’m also the founder and editor of online magazine The Ideas Arcade: a hub to help us think different, work smarter, play more and live better.

I have over six years of experience working in communications, investment, research, CSR and public policy. I’ve written for local and national publications, worked with creative design agencies and advised companies and governments on subjects ranging from social media through to EU policy. I’m also an RSA Fellow and have a first class degree in politics.

What all this means? That you can be sure I understand where you’re coming from – and that I have the insight and experience to get you where you want to go.

I also volunteer with several fantastic organisations including Breast Cancer Care, Macmillan and the Bristol Pound; so you can also be sure I care about helping others and making a difference.

When I’m not reading, writing or helping clients you can most likely find me in my garden, climbing rocks or taking photos. And nearly always with a cup of tea nearby…

Nice things people have said about me:

“It’s no exaggeration to say that Francesca revolutionised the way I describe and market my social enterprise over the course of three phone calls. Her input to the IF project was invaluable, whether in the form of bringing clarity and new-found effervescence to our written messaging or setting the strategic direction of a wider communications plan. She is insightful, inspiring and very easy to work with. If you’re currently growing a small business, charitable project or social enterprise I would highly recommend giving Francesca a call.”

Jonny Munday – Co-Founder, The IF Project 

“Francesca’s expertise and advice has really helped us to communicate more clearly what Auntie Daisy is all about, allowing us to articulate the balance between our commercial and social aims.  She has helped us at all levels, from thinking strategically about what our brand represents, all the way to directly advising us on copy and messages.  Thanks Francesca!”

Matt Lill - Co-Founder, Auntie Daisy